Yes, you're not hallucinating . . . I did say I'm proud to be an addict!
And I'm not all ashamed to shout at the top of my voice (cover your ears): I AM A RUNNING ADDICT! (What did you think???)
The new New Balance Philippines Ad says it all. (I hope SFrunner reads this)
"New Balance Philippines launched yesterday its new brand campaign which highlights running as the heart of all sports and spotlights the complex love/hate relationship of people with running.
The new ad campaign brings out the challenges and obstacles of people with running, through the personification of running, and showcases how New Balance can help the relationship between a runner and running to decrease the hate and to tip more to love...
The love/hate campaign was formulated through a global study of different runners of different nationalities. The study revealed that runners all have the same sentiments when it comes to running; they feel euphoric when running but they need to get past the struggles before they feel good about it..."
----Philippine Star, July 16, 2008
Now I know what Jaymie has been raving about. I have actually experienced how it is to be a "runaholic". And I couldn't be one if not for my NB running shoes. Truly, my pair of NB shoes helped me love running in a way I couldn't possibly imagine.
Before, when I was still wearing different brands, I only run once a week. Twice the most. When I learned from TBR (The Bull Runner) that there's a sale of NB shoes at Festival Mall, I immediately purchased one pair (I should have bought 2 pairs . . . sigh).
My life changed after that.
From a once-a-week run, I now run 3-4X a week! And there are times that I run 2X a day! I run whenever I don't play tennis--rain or shine. If it's raining (wearing my other brand to preserve my NB shoes), I run inside the basketball court. But if there are players, I run under the rain (something I never dreamed I would be doing!)
When I was still blindly and madly in love with my boyfriend, I used to think about him before I go to sleep and his name was the first word I utter when I wake up the following morning. (I'd say I love you, _________!)
Now, I think about my running agenda before I go to sleep and wake up in the morning still thinking about it . . .
I'm hooked. I'm in love with running. And unlike my marriage, I wish to celebrate my golden anniversary with it--on May 14, 2057! You are all invited!